A marketer with a history of being bothered by bad copy. A writer obsessed with sentence structure. A sometimes poet. A person with a Bachelor of Arts (BA) in Creative Writing.
Selling more expensive products comes with a more reticent customer base, all at home with their cursors uncertainly hovering over that ‘Buy’ button. Big numbers are intimidating. But, if math class has taught us anything, it is the power of division.
Split that big number into four pieces and the purchase is much more digestible.
This ‘Buy Now, Pay Later’ approach to eCommerce is gaining in popularity, with companies like Paypal, Affirm, and Afterpay all giving shoppers that chance to break ...
Regenerative agriculture is an ideological shift in the way we farm, with the express goal of maintaining and improving the land. The benefits of this way of farming are numerous but include increased biodiversity, improved watersheds, and the capture of carbon emissions.
White Buffalo Land Trust promotes, researches, and teaches these farming principles in the quest to create a better world.
Their food brand is an extension of this work, supporting the efforts of local regenerative farmers w...
Boots have been protecting our fragile feet from the elements for millennia. These days, we can choose from a dizzying array of boots, but they all seem to boil down to two varieties—sharp and stylish yet delicate or tough and comfy yet graceless.
Unable to find the stylish yet sturdy boots he really wanted, Andrew Svisco set out to make his own. While working long hours as a stock analyst, he began to build out his vision of an American-made, high-quality boot that wouldn’t break the bank.
For both businesses and customers alike, there are a lot of logistical uncertainties out there with the aggressive spread of coronavirus (or COVID-19).
Knowing what to do to help slow the spread while still operating in the economy is like threading a needle. Our knuckles are cracked from excessive hand washing while trying to handle incoming mail seems like a job for the hazmat team.
We need to buy (and sell) lotion for our dried out hands. We need online retail therapy to help us get throug...
In a first for Sendle’s series of customer stories, we’ve got a repeat! No Rival Industries is back with their second impact project, an effort to help give identity to those without the physical proof of it.
Photo ID cards—in the form of driver’s licenses, passports, and military IDs—are important assets to have. Without one, the simple acts of finding housing or a job are out of reach, perpetuating poverty and exacerbating the problem of homelessness.
Furthermore, without photo ID, many sta...
The price you see isn’t always the price you end up with—it’s an unfortunate truth in life. No less so in shipping.
In fact, logistics excels at these nasty little extras (except for yours truly 👋🏾). Line after line of newly dreamt up fees and charges inflating your cost and furrowing your brow.
There are, of course, reasons for these charges. They don’t come from absolutely nowhere, despite seeming that way.
Being that shipping companies have unique routes that span the globe, they build in ...
The forests are burning and the skies are turning red. Throughout the West Coast of the United States, smoke is blotting out the sun and poisoning the air we breathe.
In California, this wildfire season has already been the largest on record, by a lot. Oregon Governor, Kate Brown has said, “This could be the greatest loss of human lives and property due to wildfire in our state’s history.”
Those who are able to stay inside and shut their windows do so, isolating themselves further. Those who ...
As consumers, we have so many options for buying all that very necessary stuff we eagerly wait to find at our doorsteps. In the US alone, eCommerce sales accounted for 16% of all retail sales in 2019. That’s a jump of 160% since 2010.
The convenience of online shopping and the gratification of fast shipping are the obvious reasons. I could get all dressed up to go to the store or I could just shop in my undies. What a difficult decision.
But, this increase has overwhelmingly favored the big g...
The mailing of packages and letters connects people throughout the United States and beyond—especially during these times of necessary isolation. The US Postal Service has been connecting us since 1775, bringing mail to every household, rain or shine (all 472 million pieces of it each day).
Without mothers, you wouldn’t be here to read this and there would be nothing here to read. Their importance in our lives cannot be overstated. They are simply amazing.
While it should realistically take place over a period of several weeks, their holiday is just 24 hours long. On that day, we shower them with love and gifts and food. Whatever they want.
But, what do they want? What should you get them? Why weren’t you taking notes all year to know the very specific amazing thing that will ma...
Sendle is the only completely carbon neutral shipping service in the US and Australia. This means that no net carbon emissions result from shipments done with Sendle. And, we’ve been doing it that way since day one.
One of many ways we achieve this is by calculating the highest amount of carbon generated for all packages sent and offset it by funding projects that combat climate change.
We choose the projects we support by putting it to a vote in our community of business owners (that could b...
Seeing a broken criminal justice system in the US and wanting to do his part, Sky started a business that lets people wear their heart on their sleeve while supporting organizations that help.
With Forgive Everyone, he’s found a way to spread his ethos and connect to those in need. Going forward, he hopes to expand on this mission of forgiveness and redemption.
The small biz quiz
Name and location
Sky Rich | Grand Rapids, Michigan
How did Forgive Everyone come about?...