A content lead with a history of being bothered by bad copy. A writer and editor obsessed with sentence structure. A sometimes poet. A person with a BA in Creative Writing. A Seattleite.
28 Top Products to Sell in 2022
This is an in-depth look at the best products to sell based on ecommerce shopping trends, complete with data-backed charts and brand examples.
Shogun Homepage
The Shogun homepage from Spring 2023. It got a whole rewrite and redesign, so Content and Design worked together with executive stakeholders to refresh the voice and look of the brand, with a focus on Page Builder.
The Best Ecommerce Special Offer Landing Pages ebook
A showcase of all the best special offer landing pages we could find, with a detailed look at what makes each one great.
Write Better Product Descriptions ebook
Detailed visual guide on how to write the best product descriptions with examples of brands doing it right.
Shopify Blogging: How to Drive Traffic to Your Store (+ Shopify Blog Examples)
For many new Shopify brands, blogging might not be a top-of-mind concern. You want to optimize your product pages and start racking up those sales.
But customers don’t just materialize out of the ether.
10 Tips For How to Write Your Best Product Descriptions Yet (+ Examples)
Say you are shopping for the perfect sweater—something not too scratchy, a bit fleecy, not terribly fickle about washing and drying, sustainably made, etc.
You are surfing around the world wide web, poking in and out of online stores to try and find the comfy sweater of your dreams.
The Next Generation of Shogun: Meet Shogun AI & Shogun Insights
For nearly a decade, Shogun has been the tool that scaling brands could rely on to quickly and intuitively design their stores.
We’ve been at this longer than anyone else in the space.
Not only that, we’re the only page builder that’s Shopify Plus-certified.
Move Fast & Optimize: The Future of Ecommerce is AI-Assisted
Adversity is no stranger to ecommerce brands, but the last few years have thrown more than a few more wrenches into the works.
Rising inflation and the looming threat of a recession have tempered consumer spending and encouraged brands to cut costs to stay afloat.
How Copper Cow Grew Their Brand Through Education
Coffee is beloved the world over, which must be why there are so many delightful ways to make it. It’s always exciting when you find a new way to brew.
So, when Debbie Wei Mullin introduced single-serve Vietnamese pour-over lattes to the US, she knew she was tapping into a primed market.
She just had to teach people how to brew it.
4 Awesome Black Friday Landing Pages Built with Shogun
Let me set the scene: Black Friday (and it’s temporal neighbor, Cyber Monday) are just weeks away. You’ve got a drool-worthy product, a scrumptious website, and a dedicated team prepped for the barrage of incoming sales.
But your Black Friday landing pages are sagging under the weight of their own dullness.
Proven Email Sequences For Driving Ecomm Sales ebook
A detailed guide for how to create email drip sequences that drive customer loyalty and sales. Written by an agency, this was edited and developed into an ebook by me.
Elevated Ecommerce: The Stunning Shopify Stores of Shogun ebook
A showcase of 25 Shopify stores built with Shogun, detailing what they got right and what elements they used to create their amazing shopping experiences.
The Next Generation of Shogun Keynote
Wrote and collaborated on the final keynote speech for this Shogun product launch event.
Shogun Landing Page for Ecommerce Agencies
Build stunning store fast, get more clients
Quickly create unique ecommerce experiences to grow your client roster with a trusty, repeatable framework.
Shogun Landing Page for Ecommerce Managers
Drive DTC growth with optimized shopping experiences
Boost ecommerce conversion rates by launching store campaigns faster. Use the professional-grade visual builder ecommerce teams love.